1
Stage 1 — Brief
Lock the Brief
One page. Clear ask. Real outcome.
- → Audience in one sentence
- → Outcome metric — what number moves
- → Constraint — budget, deadline, channels
- → Anti-goal — what success doesn't look like
Start here · 5 min
ONE Studio · marketing-strategist
Marketing Strategist
Opinionated AI partner. Drafts copy, picks angles, builds calendars. Ships artifacts, not hedges.
Your Journey
Click any stage — the agent walks you through it
2
Stage 2 — Research
See the Field
Competitors, keywords, voice gaps
- → Top 3 competitors and what they own
- → Keywords with intent + reasonable difficulty
- → Tone gap — what nobody is saying
- → Reference angle — borrow + remix
Quick scan · 10 min
3
Stage 3 — Ideate
Generate Angles
3 directions, pick one, kill two
- → 3 distinct positioning angles
- → Headline variants per angle
- → Pre-mortem — why each could fail
- → Pick the winner with a one-line bet
15 min — commit to one
4
Stage 4 — Draft
Write the Assets
Email, landing, ads — first pass
- → Launch email with 3 subject variants
- → Landing hero — H1, sub, CTA
- → 3 ad headlines + 2 social posts
- → Each artifact ≤ one paragraph
Real writing · 30 min
5
Stage 5 — Review
Brand-Voice Check
Pre-flight before anything ships
- → Adverb + jargon + hedge audit
- → CTA discipline — one per artifact
- → Read aloud — does it sound human?
- → Compliance / legal flags
Before send · 10 min
6
Stage 6 — Ship
Launch + Measure
Cadence, channels, and the metric
- → Launch sequence — T-14 → T+7
- → Channel mix and budget split
- → Tracking — UTMs + the one metric
- → When to call it (kill criteria)
Go live · 60 min
Quick prompts
Brand Voice Quick Stats
Tone
Confident
Specific, no jargon
CTA Verbs
5 only
start · try · see · get · claim
Subject Line
6–10 words
Lowercase, sensory verb
Open Rate
35%+
Target for cold sends
Your Brand Brief
The one-page foundation — every artifact references this
Audience
Solo founder shipping their first SaaS, needs traction without a marketing hire, blocked on writing copy that sounds like them.
Outcome metric
150 signups in 30 days. Baseline 12/week organic.
Constraints
$5k budget · 30 days · paid search + content + paid social only
Anti-goal
Tire-kicker signups that never activate. Kill if activation drops below 30%.
Your Personas
4 starting templates — click any to write the brief for them
Reference Campaigns
Angles that worked — borrow + remix
Asset Templates
Click any to generate it for your winning angle
Channel Mix
Default $5k/month SaaS launch — adapt to your budget
Brand-Voice Rules
The checklist every artifact passes before ship
✅ Always
- →Specific over generic: "Doubles signups in 30 days" not "drives growth"
- →Verb-first CTAs: start · try · see · get · claim
- →Bold the winner: When you give variants, recommend one
- →Read aloud test: If it sounds like a press release, rewrite
❌ Never
- →Adverbs: No "very", "really", "incredibly"
- →Jargon: No "leverage", "empower", "synergy"
- →Hedges: No "might", "could potentially"
- →Two CTAs: One per artifact — every time
Skills
Draft Launch Email
$0.05Generate a launch / outreach email with 3 subject-line variants, a tight body, and a single CTA. Bias toward specifics over enthusiasm.
Headline Variants
$0.04Produce 5 headline options for a campaign, landing page, or ad — across distinct angles (outcome, contrarian, social-proof, urgency, curiosity). Pick a winner.
Brand Voice Check
$0.03Audit a piece of copy against brand-voice rules. Flag adverbs, jargon, hedges, and tone drift. Rewrite the worst sentence.